14 Management Ebooks by Randall G. ChapmanRequirements: PDF Reader, 423 KB - 1.2 MB each book
Overview: Randall G. Chapman assists clients with executive education and with marketing strategy, marketing analysis and research, marketing planning, and supply chain management. Dr. Chapman has faculty positions at Arizona State University, Boston University, Indiana University, Queen's University, the University of Alberta, the University of Chicago, the University of Melbourne, the University of Michigan, Vanderbilt University, and Washington University (St. Louis). He has also held positions with Mercer Management Consulting and The Conference Board of Canada. Dr. Chapman received a B.Commerce (With Distinction) from the University of Alberta and M.Sc. and Ph.D. degrees from Carnegie-Mellon University. Dr. Chapman has conducted more than 350 executive education programs with more than 10,000 participants in the United States and in Australia, Belgium, Canada, China, Costa Rica, England, France, Germany, Hong Kong, Ireland, Japan, Malaysia, The Netherlands, Singapore, Spain, Switzerland, and Thailand since 1980. In addition to his on-going executive education teaching at the University of Michigan, he has taught in executive education programs at Arizona State, Boston, Chicago, Duke, Melbourne, Minnesota, North Carolina, Penn State, Vanderbilt, and Washington (St. Louis) universities. Included among the awards he has received for teaching excellence are Washington University's Reid Teaching Award and the unique distinction of being voted "Professor of the Year" by University of Alberta first-year and second-year MBAs in the same year. Among his areas of consulting practice are customer needs assessment, market segmentation, product/service design and pricing, repositioning analysis and strategy, and marketing planning. He has broad experience with business-to-business, service, and consumer organizations. Dr. Chapman specializes in applying quantitative techniques to marketing problems. Recent consulting and executive education clients have included Accenture, Alcoa, BASF, ConAgra Foods, eFunds, ExxonMobil, Fleetguard, Ford, IBM, Intel, InterFirst, Mars, RSM McGladrey, Shell, Siemens, Tenaris, The Stanley Works, Unilever, and Whirlpool.

Contains:
1. Supply Chain Management Fundamentals Simulation (905 KB)
2. Enterprise Management Simulation (450 KB)
3. Enterprise Management Simulation (Enriched Edition) (681 KB)
4. Marketing Principles Simulation (423 KB)
5. Supply Chain Management Simulation (670 KB)
6. Supply Chain Management Simulation (Extended Edition) (1 MB)
7. Multi-Channel Management Simulation (871 KB)
8. Services Operations Management Simulation (670 KB)
9. Enterprise Management Simulation (Extreme Edition) (1.1 MB)
10. Services Marketing Simulation (668 KB)
11. Services Management Simulation (731 KB)
12. Marketing Strategy Simulation (1 MB)
13. Marketing Strategy Simulation (Extreme Edition) (1.2 MB)
14. Positioning Strategy Simulation (523 KB)
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